Sans Normal Loriz 1 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Latino Gothic' by Latinotype, 'Helvetica Now' by Monotype, 'Brown Pro' by Shinntype, and 'Tenso' by exljbris (names referenced only for comparison).
Keywords: headlines, posters, sports branding, app promos, packaging, sporty, confident, punchy, dynamic, modern, impact, speed, branding, emphasis, display, oblique, rounded, blocky, compact, high-impact.
A heavy, oblique sans with broad, rounded forms and a compact, muscular silhouette. Strokes are consistently thick with smooth curvature and minimal modulation, while terminals tend to be blunt and clean rather than tapered. Counters are relatively tight (notably in C, e, and s), and the overall rhythm feels dense and energetic with a forward-leaning slant that emphasizes motion. The numerals are bold and rounded, matching the letterforms with sturdy, display-oriented proportions.
Best suited to headlines, posters, and short bursts of copy where a forceful, modern voice is needed. It can work well for sports and fitness branding, promotional graphics, and packaging or labels that benefit from bold emphasis and a sense of motion. For long passages, it will be most comfortable when used with generous leading and at larger sizes.
The tone is assertive and energetic, with a sporty, attention-grabbing presence. Its strong weight and pronounced slant create a sense of speed and urgency, making it feel contemporary and performance-driven rather than delicate or formal.
The design appears intended as a high-impact italic sans for display use, balancing rounded geometry with dense weight to maximize presence and legibility in brief, emphatic settings.
The lowercase shows simplified, single-storey forms (a and g) and sturdy joins that keep shapes cohesive at large sizes. The italic construction reads as a true oblique style—leaning forms and tightened spacing—built for impact and quick recognition rather than quiet text color.