Sans Normal Dirow 10 is a light, wide, low contrast, reverse italic, tall x-height font.
Keywords: ui text, editorial, branding, wayfinding, presentations, modern, clean, friendly, techy, airy, modernization, readability, approachability, interface use, clarity, geometric, rounded, monoline, open apertures, generous spacing.
A monoline sans with broad proportions and softly rounded geometry. Curves are smooth and near-circular, while joins and terminals stay clean and minimally shaped, producing an even, low-friction rhythm across words. The lowercase features a tall, prominent x-height with simple, open forms and modest stroke modulation; counters remain roomy and legible in the sample text. Overall spacing reads generous, and the slightly inclined construction gives lines a forward, contemporary flow without becoming cursive or calligraphic.
Well suited to UI and product text where clarity at small to medium sizes benefits from open counters and straightforward forms. It also works for contemporary branding, packaging, and presentation typography where a clean, spacious voice is desired. The wide, rounded construction can support signage and wayfinding applications that prioritize quick recognition.
The tone is contemporary and approachable, balancing a technical clarity with a gentle, friendly softness. Its wide stance and rounded forms feel calm and open, while the subtle slant adds energy and a sense of motion suited to modern interfaces and branding.
The design appears intended as a modern, readable sans that leans on geometric roundness and generous proportions to maintain clarity while feeling friendly. The subtle inclination and uniform stroke treatment suggest a focus on contemporary digital use and a smooth, consistent reading rhythm.
Round characters maintain consistent bowl shapes across upper- and lowercase, and the numerals follow the same smooth, open construction, staying clear at text sizes. The sample paragraph shows stable word shapes and an even typographic color, with punctuation and capitals integrating cleanly into running text.