Serif Other Etba 10 is a regular weight, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazine, posters, branding, fashion, dramatic, refined, modernist, display impact, luxury tone, engraved feel, modern twist, incised, stencil-like, high-shouldered, flared, cutout.
A flared serif display face with sharp, wedge-like terminals and frequent teardrop cut-ins that create a subtle stencil effect through bowls and joins. Strokes are predominantly straight and taut, with controlled curvature in the round forms and noticeable triangular notches that suggest carved or incised construction. The proportions feel expansive and airy, with generous interior counters and a rhythm driven by alternating solid stems and deliberate voids. Numerals and capitals carry the strongest stylization, while the lowercase maintains the same cutout logic for consistent texture in text.
Best suited to headlines, magazine and editorial layouts, poster typography, and brand marks where the distinctive incised details can read clearly. It performs particularly well in large-scale settings such as covers, campaign graphics, and luxury-oriented identities where a dramatic serif texture is desirable.
The overall tone is sleek and high-impact, combining classic serif sophistication with a fashion-forward, graphic edge. Its carved cutouts and razor terminals add drama and a sense of craft, reading as premium and slightly avant-garde rather than traditional or bookish.
The design appears intended to reinterpret a classic serif structure with sculpted, cutout accents—merging traditional letterform foundations with a decorative, contemporary display treatment. Its focus is on memorable silhouettes, high-fashion editorial energy, and a premium engraved feel.
The cut-in details create strong silhouette recognition and a distinctive sparkle at larger sizes, but also introduce internal breaks that can visually fragment letters when set too small or too tightly. The design rewards generous sizing and comfortable tracking, where its sculpted negative space becomes a feature rather than noise.