Serif Other Etbu 3 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, magazine, posters, branding, packaging, fashion, editorial, dramatic, refined, modern classic, distinctiveness, display impact, editorial luxury, modernize classic, incised, notched, wedge serifs, sharp terminals, high-shouldered.
A sharply sculpted serif with distinctive incised cuts and notched joins that carve small triangular counters into many strokes. Serifs read as wedge-like and pointy, with crisp, knife-edged terminals and compact apertures that create strong black shapes. Curves are taut and slightly pinched at transitions, producing a chiseled rhythm across rounds like C, G, O, and S. Uppercase proportions feel display-oriented with commanding verticals and carefully controlled bowls, while the lowercase keeps a traditional structure but inherits the same carved detailing and narrow openings.
Well-suited to magazine mastheads, large-format editorial headlines, fashion and beauty branding, premium packaging, and cultural posters where the carved details can be appreciated. It can also work for short pull quotes or titles paired with a quieter text face to balance its pronounced texture.
The overall tone is couture and editorial—confident, luxurious, and a bit theatrical. The carved interruptions add a jewelry-like sparkle that feels intentional and crafted rather than rustic, giving headlines a high-fashion, gallery-poster presence.
The design appears intended to reinterpret a classic serif foundation with a contemporary, decorative incised motif—adding distinctive cuts and wedge terminals to produce a memorable display texture while keeping familiar letter skeletons for readability in larger settings.
The decorative cut-ins are consistent across letters and numerals, creating a recognizable texture at word level. At smaller sizes the tight apertures and incised notches may visually merge, so the design reads best when given room to show its sharp detailing and high-impact silhouettes.