Sans Normal Ahkaz 2 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Apres' by Font Bureau, 'Whitney' by Hoefler & Co., and 'Barnaul Grotesk' by ParaType (names referenced only for comparison).
Keywords: ui labels, headlines, posters, signage, packaging, utilitarian, direct, modern, industrial, friendly, compact emphasis, everyday readability, space efficiency, neutral branding, compact, sturdy, clean, closed apertures, high shoulder.
A compact, heavy sans with monolinear strokes and a tightly set rhythm. Curves are broadly rounded and smooth, while joins and terminals stay clean and unadorned, giving the forms a sturdy, economical look. Counters tend to be relatively small for the weight, with several letters showing more closed apertures and a strong vertical emphasis. Uppercase proportions feel stable and slightly condensed; lowercase is similarly compact with short ascenders/descenders and robust stems.
This font suits short-to-medium text where strong emphasis and compact economy are needed, such as interface labels, navigation, and buttons, as well as bold headlines and poster copy. It also works well for signage and packaging where quick recognition and a dense typographic color help maintain impact at varying viewing distances.
The overall tone is straightforward and workmanlike, with a contemporary, no-nonsense presence. Its dense color and compact shapes read as confident and practical rather than delicate or expressive, while the rounded construction keeps it approachable.
The design appears intended to deliver a strong, space-efficient sans for contemporary communication, prioritizing solidity and clarity with rounded, neutral forms that stay consistent across letters and numbers.
The design maintains consistent stroke thickness across straight and curved segments, producing even texture in paragraphs. Numerals share the same solid construction and rounded geometry, matching the text weight closely for cohesive settings in UI or data-forward layouts.