Sans Faceted Asji 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'ATF Poster Gothic' by ATF Collection and 'Evanston Alehouse' by Kimmy Design (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, industrial, sporty, aggressive, mechanical, tactical, high impact, geometric solidity, rugged clarity, branding strength, angular, chamfered, blocky, compact, squared.
A heavy, geometric sans with sharp chamfered corners and planar, faceted constructions that replace most curves with straight segments. Strokes are consistently thick with minimal modulation, producing dense, high-impact letterforms and tight internal counters (notably in B, 8, and 9). The caps lean toward squared, octagonal bowls (O, D, G) and straight-sided forms, while joins and terminals are clipped on diagonals, creating a crisp, engineered rhythm. Lowercase follows the same squared logic with sturdy stems, short apertures, and compact bowls, maintaining a uniform, block-built texture across words.
Best suited to short, high-visibility text such as headlines, posters, brand marks, athletic graphics, packaging panels, and wayfinding-style signage where a tough, angular voice is desired. It can work for brief subheads or callouts, but extended body copy may feel dense because of the heavy stroke weight and compact internal spaces.
The overall tone is assertive and utilitarian, with a rugged, no-nonsense presence that reads as engineered and performance-oriented. Its faceted cuts and compact counters evoke industrial labeling and sports branding, giving text a punchy, hard-edged attitude.
The design appears intended to deliver maximum impact with a constructed, faceted geometry that stays consistent across uppercase, lowercase, and figures. The clipped corners and squared curves suggest an emphasis on durability, precision, and bold visibility in display-driven applications.
Large sizes show the design’s distinctive chamfers clearly, while smaller settings may feel dark due to the tight counters and heavy mass. Numerals are bold and blocklike, matching the caps closely and reinforcing a uniform, signage-ready color.