Sans Normal Ririb 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans', 'Artegra Soft', 'Dexa Pro', 'Dexa Round', and 'Habanera' by Artegra and 'Ainslie' by insigne (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, signage, friendly, confident, playful, modern, approachability, impact, clarity, modernity, rounded, soft, sturdy, open, clean.
This typeface is a heavy, rounded sans with softened corners and a clearly geometric construction. Strokes are consistently thick with minimal modulation, giving forms a smooth, even color on the page. Counters are generous and mostly round, and terminals tend to finish bluntly with rounded shaping rather than sharp cuts. The overall rhythm is spacious and steady, with broad letterforms, clear apertures, and simple, highly legible silhouettes across uppercase, lowercase, and numerals.
It performs best in branding and short-form display text where its rounded mass and broad proportions can be appreciated—headlines, posters, packaging, and signage. The even stroke weight and open counters also support clear reading in larger UI labels and marketing callouts when set with comfortable spacing.
The rounded geometry and weight create a warm, approachable tone that still feels assertive and contemporary. It reads as friendly and energetic rather than technical or formal, making it well suited to upbeat messaging and approachable branding.
The design appears intended to combine high-impact presence with an approachable, human-friendly feel. Its consistent thickness and rounded detailing suggest a focus on clarity, modern simplicity, and a welcoming voice for contemporary communication.
The lowercase shows compact, sturdy shapes with consistently rounded joins, while the uppercase maintains strong, blocky presence without looking rigid. Numerals follow the same soft, substantial logic, with clear differentiation and a uniform visual weight that supports large-scale display settings.