Sans Normal Utrad 15 is a regular weight, narrow, low contrast, italic, short x-height font.
Keywords: posters, packaging, headlines, branding, editorial, friendly, casual, playful, retro, hand-drawn, approachability, personality, readability, informality, warmth, rounded, quirky, informal, soft, lively.
A slightly slanted sans with rounded, open forms and a gently irregular rhythm. Strokes stay broadly even, with softened joins and terminals that read clean rather than sharp, giving the alphabet a smooth, approachable texture. Proportions feel compact in the lowercase, with short extenders and tight internal spaces; counters remain clear, especially in letters like o, e, and a. The overall drawing has a subtly handmade quality, with small variations in curvature and width that keep lines of text lively.
Works well for short-to-medium text where a friendly, informal voice is desired—posters, packaging, café/restaurant menus, lifestyle branding, and editorial headings. It can also serve as a distinctive UI or app display face when you want warmth and personality over strict neutrality.
The font conveys an easygoing, personable tone—more conversational than corporate. Its mild slant and rounded construction suggest motion and warmth, while the slight irregularity adds charm and a human voice. It reads as lighthearted and a bit nostalgic, suited to upbeat, everyday messaging.
The design appears intended to provide a clean sans base with a human, slightly playful slant, balancing readability with character. Its rounded geometry and gentle irregularity aim to make everyday text feel approachable and expressive without becoming overly decorative.
Numerals are simple and readable, with rounded bowls (notably 0, 8, 9) and a straightforward, angled 1. Uppercase characters are clean and open, while the lowercase has a more compact, bouncy feel that emphasizes the font’s informal character in paragraph settings.