Sans Normal Laniz 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'BR Candor' and 'BR Segma' by Brink and 'FS Aldrin' and 'FS Emeric' by Fontsmith (names referenced only for comparison).
Keywords: headlines, posters, packaging, sports branding, signage, playful, sporty, punchy, friendly, energetic, impact, momentum, approachability, display, slanted, compact, rounded, blocky, soft corners.
A heavy, slanted sans with chunky, rounded-rectangular forms and smooth, continuous curves. Strokes are broadly even with minimal modulation, and counters are generous for the weight, keeping letters open and legible. The overall geometry leans toward circular bowls with flattened terminals, producing a sturdy, slightly condensed rhythm. Lowercase shapes are simple and workmanlike, with single‑storey a and g, a short-armed r, and a compact t; numerals are similarly robust and straightforward.
Best suited to headlines, posters, and prominent UI or signage where a strong, energetic voice is needed. It can work well for sports or youth-oriented branding, packaging callouts, and short emphatic lines that benefit from a bold, forward-leaning texture.
The tone is bold and upbeat, combining a casual, friendly softness with the assertiveness of a strong italic slant. It feels sporty and informal, with a forward-leaning momentum suited to attention-grabbing messaging rather than quiet restraint.
The design appears intended to deliver maximum impact with a friendly, rounded sans structure and a persistent italic slant for motion. It prioritizes bold presence and clear silhouettes, aiming for confident display typography that remains readable through open counters and simplified letterforms.
The italic angle is consistent across caps, lowercase, and figures, and the heavy weight creates strong word shapes. Wide internal spaces in letters like a, e, o, and s help prevent the texture from becoming overly dense at display sizes.