Sans Normal Pudal 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'HD Node' and 'HD Node Sans' by HyperDeluxe, 'Pais' by Latinotype, 'Molde' by Letritas, 'Ava Grand' by Matt Chansky, 'Kommon Grotesk' by TypeK, and 'Breul Grotesk' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, sports branding, playful, friendly, punchy, sporty, retro, attention, approachability, motion, bold branding, rounded, soft corners, bouncy, chunky, informal.
A heavy, rounded sans with a pronounced forward slant and generously curved terminals. Strokes are thick and even, with soft corners and compact counters that keep forms feeling solid and “inked-in” at display sizes. The construction favors broad, elliptical bowls and simplified joins, producing a smooth, continuous rhythm across words. Numerals and capitals share the same sturdy, inflated silhouette, while spacing and widths vary naturally to maintain an energetic, non-mechanical texture.
Best suited to headlines and short bursts of copy where impact and character matter—posters, event graphics, storefront-style signage, and bold social media typography. It can also work well for playful branding and packaging that wants a confident, rounded look, especially when set with comfortable spacing and plenty of whitespace.
The overall tone is upbeat and approachable, with a buoyant, cartoon-adjacent warmth. Its weight and slant give it an assertive, action-oriented feel, while the rounded shaping keeps it friendly rather than aggressive. It reads as contemporary-casual with a subtle retro signage flavor.
This design appears intended to deliver high-impact display typography with a lively, approachable voice. The combination of heavy weight, rounded geometry, and forward slant suggests a focus on momentum and friendliness for branding and attention-grabbing editorial or promotional use.
At smaller sizes the dense interiors and heavy joins can close up, so it benefits from ample size, generous leading, and moderate tracking. The italic angle is a key part of its personality, adding motion and emphasis even in short phrases.