Sans Normal Apgab 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Madurai' by insigne (names referenced only for comparison).
Keywords: ui text, app branding, headlines, signage, product labels, friendly, modern, clean, approachable, tech, approachability, clarity, modernity, versatility, rounded, geometric, monolinear, open apertures, soft terminals.
This typeface is a rounded, geometric sans with monolinear strokes and smoothly eased terminals. Curves are built from near-circular forms with consistent rounding, giving bowls and counters a calm, even rhythm. Uppercase shapes read broad and simple, while the lowercase shows similarly rounded construction with open apertures and compact joins in multi-stem letters. Numerals follow the same circular logic, with clear, centered forms and minimal stroke modulation, maintaining a uniform texture in running text.
It suits UI and product surfaces where a clean, friendly sans is needed, including apps, dashboards, and web interfaces. The rounded geometry also works well for branding, packaging, and short headlines where a modern but approachable voice is desired. Clear numerals and simple letterforms make it practical for wayfinding, tags, and information-heavy layouts.
The overall tone is friendly and contemporary, with soft edges that feel approachable rather than technical or severe. Its roundness adds a slightly playful warmth while keeping a tidy, modern demeanor suitable for everyday interface and brand use.
The design appears intended to deliver a contemporary geometric sans that softens the typical minimalist look with rounded terminals and open, readable forms. It prioritizes consistency across curves and counters to create an even, friendly texture in both headlines and paragraph settings.
Round terminals and generous counters keep letters distinct at display sizes, and the consistent curve language produces a cohesive, polished appearance across caps, lowercase, and figures. The sample text shows steady spacing and an even typographic color, supporting a clean, readable block of text.