Slab Contrasted Wiva 3 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, sports branding, packaging, signage, assertive, retro, industrial, collegiate, headline, impact, display clarity, vintage tone, brand presence, poster utility, blocky, bracketed, compact apertures, rounded counters, high impact.
A heavy, tightly built slab-serif with broad proportions, squared terminals, and prominent horizontal slabs that read as deliberate blocks rather than delicate serifs. The letterforms mix sturdy rectangular geometry with softened curves in bowls and counters, producing a muscular silhouette with noticeable (but not extreme) internal stroke modulation. Counters are relatively small and rounded, apertures are compact, and joins stay chunky, creating a dense rhythm in text. Numerals share the same weight and stance, with bold, simplified shapes that emphasize fill and presence over fine detail.
Best suited for headlines, posters, signage, and packaging where bold shapes and slab character need to carry from a distance. It also fits sports or collegiate-style branding and label designs that benefit from a sturdy, vintage-leaning voice, while extended body text will generally require careful spacing and size choices.
The overall tone is confident and unapologetic, leaning into a vintage, workmanlike sturdiness. Its wide, dark shapes and emphatic slabs suggest classic American poster and collegiate energy, with a slightly industrial, display-first attitude.
This design appears intended to deliver maximum impact with a bold slab-serif voice: wide, blocky forms, compact interiors, and strong horizontals that hold up in attention-grabbing settings. The combination of squared slabs and rounded counters suggests a deliberate balance of toughness and approachability for display typography.
In longer lines the strong horizontals and compact internal spaces create a consistent, dark texture, making it most comfortable when given generous tracking and ample line spacing. The distinctive slab treatment remains clear even at smaller sizes, but the dense counters can reduce clarity in very small or tightly set text.