Sans Superellipse Etlay 4 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Gltp Starion' by Glowtype and 'Fixture' by Sudtipos (names referenced only for comparison).
Keywords: sports branding, posters, headlines, packaging, signage, sporty, dynamic, industrial, techy, confident, impact, motion, branding, modernity, clarity, slanted, rounded, compact, streamlined, sturdy.
A heavy, slanted sans with broad, rounded-rectangle curves and a compact, forward-leaning stance. Strokes are thick and even, with softened corners and smooth joins that keep counters open despite the weight. Round letters like O/C/G read as squarish superellipses, while diagonals in A/K/V/W/X are strong and clean, producing a tight, efficient rhythm. The lowercase shows simple, modern constructions with single-storey forms and a sturdy, slightly compressed feel; figures follow the same rounded, blocky logic for a cohesive set.
Well-suited to high-impact applications such as sports identities, event posters, bold headlines, and product packaging where a sense of speed and strength is desirable. It can also work for short UI or signage labels when a compact, energetic voice is needed, though it will be most effective in larger sizes where the rounded geometry and tight rhythm are clearly visible.
The overall tone is fast, assertive, and contemporary—suggesting motion and impact without feeling aggressive. The rounded geometry adds approachability, while the dense weight and slant convey speed, performance, and a slightly technical, engineered attitude.
The design appears intended to deliver a punchy, forward-moving display voice built from rounded-rectangular forms, balancing toughness with smooth, friendly corners. The consistent geometry across letters and digits suggests a focus on cohesive branding and attention-grabbing titles rather than quiet, long-form reading.
The slant and compact internal spacing make the texture lively and attention-grabbing at display sizes, while the softened corners prevent the heavy forms from looking brittle. Wide, squared curves give the font a distinctive silhouette that reads as modern and utilitarian.