Serif Contrasted Vihu 3 is a bold, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, magazine, branding, posters, book covers, dramatic, editorial, formal, luxurious, authoritative, display impact, editorial tone, luxury feel, classic revival, hairline serifs, vertical stress, sharp terminals, crisp, fashionable.
A high-contrast serif with strong vertical emphasis: thick main stems paired with very fine hairlines and pointed, delicate serifs. The design leans on crisp, cut-in details and sharp joins, creating a slightly chiseled, print-like texture. Uppercase forms feel stately and display-oriented, while the lowercase keeps a relatively traditional skeleton with a modest x-height and pronounced thick–thin modulation. Numerals match the same contrast and angular finishing, reading cleanly at larger sizes.
Best suited to display typography such as magazine headlines, fashion and cultural editorial, brand marks and wordmarks, posters, and book or album covers. It can work for short pull quotes or deck copy when set with generous size and spacing, where the fine hairlines have room to remain visible.
The overall tone is dramatic and refined, with a fashion/editorial polish and a sense of ceremony. Its crisp contrast and sharp finishing push it toward luxury and authority rather than warmth or casual friendliness.
The design appears intended to deliver a classic, high-fashion serif voice with maximum contrast and crisp refinement, prioritizing striking silhouette and editorial impact over neutral text utility.
Stroke endings often resolve into narrow, blade-like serifs and tapered terminals, giving letterforms a lively sparkle in black-on-white. In text settings the weight and contrast create a strong typographic color that favors headline sizes over extended reading at small sizes.