Sans Superellipse Usli 3 is a very bold, very wide, low contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, sportswear, packaging, techno, industrial, futuristic, sporty, assertive, impact, modernity, durability, tech flavor, display focus, squared, rounded corners, blocky, compact counters, stencil-like joints.
A heavy, wide sans with squared construction and generously rounded corners, giving many letters a rounded-rectangle (superellipse) silhouette. Strokes are uniform and dense, with compact internal counters and tight apertures that emphasize solidity over delicacy. Terminals are clean and mostly horizontal/vertical, while diagonals (K, V, W, X, Y) are sharply cut, creating a crisp rhythm against the soft corner rounding. The overall texture is dark and even, with a slightly condensed feel in the interior space despite the broad set width.
Best suited for display settings where strong presence is desirable: headlines, posters, logo wordmarks, product packaging, and sporty or tech-oriented branding. It also works for short UI labels or section headers when a robust, industrial voice is needed, but its dense counters suggest caution for small sizes or long paragraphs.
The font projects a confident, engineered tone—more machine-made than humanist. Its rounded-square geometry reads as contemporary and “tech hardware” adjacent, while the weight and width add an impactful, no-nonsense attitude suited to bold statements.
The design appears intended to merge a geometric, rounded-rectangle framework with high-impact proportions, creating a durable, modern display voice. The softened corners temper the aggression of the blocky construction, aiming for a futuristic yet friendly solidity.
Uppercase forms lean geometric and squared, with a notably rectangular O/Q and a squared G/C that keep openings controlled. Numerals follow the same rounded-rect logic, producing strong, sign-like figures that hold up well at large sizes. In text lines, the consistent heft and limited white space produce a punchy, poster-like color rather than a light reading texture.