Sans Normal Alraf 4 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'FM Bolyar Sans Pro' by The Fontmaker, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, ui display, modern, friendly, confident, clean, techy, impact, clarity, modernity, approachability, geometric, rounded, open, sturdy, crisp.
A heavy, geometric sans with broad proportions and smooth, circular curves paired with straight, firmly cut terminals. Strokes are consistently thick with minimal modulation, giving the letterforms a solid, even color on the page. Counters are generally open and rounded, and the design balances squared-off structure with softened curves, producing clear shapes at display sizes. The lowercase shows a single-storey a and g, a compact ear on g, and a straightforward, functional rhythm overall.
This font is well suited to headlines, brand marks, and short promotional copy where a bold, contemporary voice is needed. It can also work effectively for UI or product display typography—such as navigation, feature callouts, and labels—when set at larger sizes where its wide forms and sturdy strokes remain crisp and readable.
The tone reads contemporary and approachable, with a confident, high-impact presence. Its rounded geometry keeps it from feeling harsh, while the strong weight and wide stance give it an assertive, headline-forward character.
The design appears intended to deliver a modern, geometric sans look with maximum impact and high legibility. By combining circular construction with firm terminals and consistent stroke weight, it aims to feel both approachable and authoritative in display-centric applications.
Numerals appear simple and highly legible, with round forms (0, 8, 9) echoing the geometric construction of the letters. The overall spacing looks generous, supporting big, emphatic settings while maintaining clarity in multi-line sample text.