Sans Normal Alriv 11 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Genora Sans' by Pixesia Studio, 'NeoGram' by The Northern Block, and 'Artico' by cretype (names referenced only for comparison).
Keywords: ui text, product design, branding, editorial, signage, modern, clean, neutral, functional, friendly, versatility, clarity, modernity, readability, neutral tone, geometric, monoline, open counters, large apertures, even rhythm.
This sans serif shows a clean, monoline construction with broad, rounded curves and straight-sided verticals that keep the overall rhythm steady. Round letters like C, O, and Q are close to circular, while counters stay open and uncomplicated for clear word shapes. Terminals are mostly flat and unadorned, with simple joins in diagonals and a generally uniform stroke presence across uppercase, lowercase, and numerals. The lowercase forms are straightforward and contemporary, and the figures align with the same smooth, geometric logic for consistent texture in running text.
It works well for interface typography, product copy, and general-purpose branding where a clean, modern sans is expected. The even texture and open counters support editorial settings and informational layouts, and the straightforward uppercase and numerals suit labels, wayfinding, and display sizes where quick recognition matters.
The tone is contemporary and neutral, prioritizing clarity over personality. Its soft geometry and open forms add a mild friendliness, while the restrained detailing keeps it professional and systemlike. Overall it feels suited to everyday communication where legibility and a modern baseline are more important than expressive flair.
The design appears intended as a versatile, contemporary workhorse sans that maintains a smooth, geometric feel without sacrificing day-to-day readability. Its restrained detailing suggests a focus on broad applicability across digital and print contexts, aiming for a dependable, modern voice.
Spacing and letterfit read as comfortable and unforced, helping the sample text form a calm, even color. The design favors clear silhouettes and uncomplicated punctuation-like shapes (e.g., the ampersand style in the sample) that match the font’s overall simplicity.