Sans Normal Ribay 3 is a bold, normal width, low contrast, upright, short x-height font visually similar to 'Brandon Grotesque', 'Brandon Grotesque Office', 'Brandon Text', and 'Brandon Text Office' by HVD Fonts (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, wayfinding, friendly, modern, approachable, playful, confident, approachability, clarity, impact, modernity, simplicity, rounded, soft, geometric, clean, high legibility.
A heavy, rounded sans with smooth, continuous curves and blunt terminals. Strokes are uniform and sturdy, with generous counters and a clean, open rhythm that keeps text readable at larger and medium sizes. The design leans geometric in its round letters, while showing subtle humanized decisions in joins and diagonals; overall spacing feels even and stable. Numerals follow the same solid, simplified construction, with clear shapes and minimal detailing.
Well-suited for headlines and display typography where strong, rounded forms need to read quickly and feel inviting. It can work effectively in branding systems, packaging, and marketing materials that benefit from a modern, friendly tone. The clear, simplified shapes also make it a solid option for signage and short UI labels when used with sufficient size and spacing.
The tone is friendly and contemporary, combining a no-nonsense solidity with soft, welcoming contours. Its rounded shapes and clear silhouettes give it an approachable, slightly playful voice without feeling informal or handwritten.
The design appears intended to deliver a contemporary geometric sans impression with softened edges and a confident, high-impact presence. It prioritizes clear silhouettes, smooth curves, and consistent stroke behavior to stay legible while projecting warmth.
The mix of very round bowls with firm verticals and diagonals creates a distinctive “soft-but-strong” presence suited to prominent typographic roles. In the sample text, the weight and rounded detailing help short words and headlines pop while maintaining a calm, consistent texture.