Sans Normal Vulab 5 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'FS Me' and 'FS Me Paneuropean' by Fontsmith, 'PT Sans Pro' by ParaType, and 'Corner' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, friendly, playful, chunky, casual, retro, approachability, impact, brand voice, playfulness, rounded, soft corners, compact, bouncy, high impact.
A heavy, rounded sans with soft cornering and predominantly monoline strokes. The forms feel compact and slightly irregular in rhythm, with a subtly bouncy baseline impression created by curved joins and asymmetrical terminals in places. Counters are generous and open, and round letters lean toward circular/oval construction; diagonals are thick and sturdy, keeping texture dense and even. Numerals follow the same chunky, rounded logic and read clearly at display sizes.
Best suited to headlines and short, high-impact text where its rounded mass and lively rhythm can carry personality—such as posters, packaging, casual signage, and logo wordmarks. It also works well for playful UI labels or callouts when set at larger sizes.
The overall tone is friendly and approachable, with a playful, informal energy. Its chunky silhouettes and softened geometry evoke a retro, poster-like personality while staying clean enough to feel contemporary in casual branding.
Likely designed to deliver an approachable, high-visibility sans with rounded geometry and a touch of quirk, prioritizing warmth and memorability over strict neutrality.
Capitals present strong, simplified shapes with minimal detailing, while lowercase includes distinctive single-storey-style forms and curved tails that add character. Spacing appears comfortably wide for a bold display face, helping the dark weight remain readable in short lines and headlines.