Sans Superellipse Loguw 3 is a bold, narrow, low contrast, upright, tall x-height font visually similar to 'Hilumion Sans' by Brainwaves Studio, 'Gala' by Canada Type, 'Conthey' and 'Conthey Inline' by ROHH, 'Aptly' by Shinntype, and 'Marce' by Umka Type (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, logotypes, retro, industrial, friendly, compact, playful, space saving, strong impact, brandable, signage ready, rounded, condensed, monoline, soft corners, tall.
This typeface is a condensed, monoline sans with rounded-rectangle construction throughout. Strokes stay even and sturdy, with softened corners and terminals that read as blunt and pill-shaped rather than sharp. Counters are compact and vertically oriented, and many curves resolve into superelliptical forms, giving bowls and shoulders a squarish-round geometry. The lowercase shows a tall x-height with short ascenders/descenders relative to the overall height, while the numerals and capitals keep a similarly narrow, vertical stance.
It performs best in display contexts where its condensed build and rounded-rect geometry can be appreciated: headlines, posters, brand marks, packaging, and wayfinding or signage. The bold, compact texture also suits short UI labels or badges where space is limited and strong presence is desired.
The overall tone feels retro-modern and slightly industrial, like signage and product lettering from mid-century through late-20th-century vernacular. The rounded corners keep it approachable and friendly, while the tight proportions and dense color make it feel purposeful and utilitarian. It can read playful at larger sizes thanks to its distinctive squarish rounds and compressed rhythm.
The design appears intended to deliver a space-saving, high-impact sans with a distinctive superelliptical flavor—merging compact proportions with soft, rounded structure for a recognizable, contemporary-retro voice.
The rhythm is tight and vertical, producing strong texture in lines of text. Round letters (O/C/G/Q) lean into a superellipse silhouette, and the punctuation and dots appear robust and clearly cut, reinforcing the sturdy, sign-paint-like presence.