Sans Superellipse Lomed 12 is a bold, very narrow, low contrast, upright, normal x-height font visually similar to 'ATF Poster Gothic' by ATF Collection and 'Bessemer' by Sivioco (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, logos, industrial, condensed, utilitarian, retro, friendly, space saving, display impact, geometric consistency, softened solidity, rounded corners, monoline, compact, tall, soft terminals.
A compact, tall sans with monoline strokes and strongly rounded-rectangle geometry throughout. Curves resolve into superelliptical bowls with softened corners, while verticals stay straight and dominant, producing a tight, efficient rhythm. Apertures are relatively closed and counters are narrow, with consistent rounding at joins and terminals that keeps the heavy forms from feeling harsh. Numerals follow the same condensed, rounded construction, reading as sturdy and space-saving.
Well suited to space-constrained headlines, posters, and branding where a tall condensed voice is needed. Its robust, rounded forms can work effectively for signage, labels, and packaging that need high-impact lettering with a softened edge. It can also serve as a distinctive display face for logos and short UI labels where vertical economy matters.
The overall tone is pragmatic and industrial, with a slightly retro, signage-like flavor. Rounded corners add approachability to an otherwise strict, condensed silhouette, balancing toughness with a friendly softness. It feels confident and functional rather than delicate or expressive.
The design appears intended to deliver a compact display sans built from rounded-rectangle forms, prioritizing efficient width, strong vertical presence, and consistent softness at corners. The systematic monoline construction suggests a focus on clarity and repeatable geometry for modern, utilitarian typography.
The condensed proportions create strong vertical emphasis and make word shapes look compact and uniform. Roundness is applied systematically, giving a cohesive, engineered feel that remains legible at display sizes and holds together well in dense settings.