Sans Normal Itmep 10 is a bold, very wide, medium contrast, upright, normal x-height font visually similar to 'ATF Wedding Gothic' by ATF Collection, 'Gremlin' by Hazztype, 'Otoiwo Grotesk' by Pepper Type, and 'Radiate Sans' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, loud, sporty, impact, clarity, modernity, approachability, geometric, rounded, high impact, clean, smooth.
A heavy, very extended sans with broadly geometric construction and rounded interior curves. Strokes are consistently thick with clean, open apertures and generous counters, producing strong color and clear shapes at display sizes. Round letters (O, C, G) read as wide ellipses, while diagonals (A, V, W, Y) are sturdy and evenly weighted. Lowercase forms are simple and utilitarian, with a single-storey a and g, a round i/j dot, and short, sturdy shoulders on n/m; terminals are mostly blunt with subtle rounding where curves meet stems. Numerals are similarly wide and stable, with smooth bowls on 6/8/9 and a straightforward, readable 1 and 7.
This font works best for headlines, posters, large-format messaging, and short brand statements where width and weight can create presence. It also suits packaging and signage that benefit from quick recognition and high contrast against backgrounds, especially when set in larger sizes.
The overall tone is assertive and contemporary, with a friendly softness coming from the rounded curves and large counters. Its wide stance and dense weight feel promotional and attention-seeking, suited to big statements rather than quiet text. The rhythm is steady and upbeat, giving a broadly accessible, mainstream-modern impression.
The design appears intended to deliver strong visual impact with a wide, geometric voice while staying approachable through rounded forms and open counters. It prioritizes clarity and bold presence for display typography, aiming to look contemporary and versatile across marketing-oriented contexts.
Spacing appears comfortable for a display face, helping the heavy strokes avoid clogging in the sample text. The design emphasizes horizontal spread and large interior space, which supports legibility even as the weight increases.