Sans Normal Itmep 2 is a bold, very wide, medium contrast, upright, tall x-height font visually similar to 'Dean Gothic' and 'Fusion Collection' by Blaze Type, 'Gremlin' by Hazztype, 'JHC Mirko' by Jehoo Creative, 'Jasan' by Storm Type Foundry, 'Radiate Sans' by Studio Sun, and 'Makro' by Tokotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, assertive, friendly, sporty, techy, attention, clarity, approachability, modernity, impact, rounded, geometric, soft corners, high impact, blocky.
A heavy, wide sans with geometric construction and noticeably rounded terminals. Curves are broad and smooth, with circular bowls and open apertures that keep counters clear at large sizes. The stroke endings and joins feel softened rather than sharp, giving the forms a sturdy, cushioned look. Uppercase proportions are expansive and stable, while the lowercase maintains a large presence with compact ascenders and descenders, producing dense, even texture in paragraphs. Numerals follow the same wide, rounded logic, with strong horizontal emphasis and generous interior space.
Best suited to display settings where width and weight can be used for impact—headlines, posters, storefront and wayfinding, and brand marks that need a strong silhouette. It also works for short UI labels or hero text where clarity and a friendly, rounded presence are desired, while long passages may feel dense due to the large, wide forms.
The overall tone is confident and energetic, combining a contemporary, industrial strength with a friendly softness from the rounded corners. It reads as sporty and promotional—attention-grabbing without feeling aggressive—making it feel at home in modern branding and bold interface moments.
Designed to deliver high-impact communication with a modern geometric voice, balancing strong mass and wide proportions with rounded details for approachability. The goal appears to be a versatile display sans that stays readable and clean while projecting confident, contemporary energy.
Spacing and rhythm create a consistent, banner-like color: wide glyphs with substantial counters yield high legibility at headline sizes. The lowercase has a single-storey feel in key forms (e.g., a), reinforcing the approachable, modern character.