Sans Normal Iproj 2 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Arlon' by Marc Lohner (names referenced only for comparison).
Keywords: posters, headlines, packaging, kids branding, stickers, playful, chunky, friendly, cartoonish, retro, friendly impact, playful display, soft boldness, casual tone, rounded, soft corners, blobby, bouncy, compact counters.
A heavy, rounded sans with thick strokes and softly squared terminals that create a blobby, cushion-like silhouette. Curves are broad and continuous, with minimal taper and gently irregular edges that feel hand-shaped rather than mechanically perfect. Counters are relatively small and often rounded-rectangular, producing strong ink coverage and a compact interior rhythm in letters like B, P, R, and e. The lowercase shows simple, sturdy constructions (single-storey a and g), while ascenders and descenders stay short and tidy, keeping lines feeling dense and even.
Best suited for large-size display applications where its thick, rounded shapes can carry personality—posters, headlines, product packaging, playful branding, and short calls-to-action. It can also work for big, friendly UI moments (buttons, badges, labels), but extended small-text settings may feel heavy due to compact counters and dense color.
The overall tone is warm, approachable, and humorous, with a bold presence that reads like children’s media, snacks-toys branding, or lighthearted display lettering. Its rounded massing and slightly wobbly geometry give it an informal, human feel while still remaining clear and assertive.
The design appears intended to deliver maximum impact with a friendly, rounded voice—prioritizing bold presence, soft geometry, and a casual, hand-formed impression while retaining straightforward, sans-like letter structures.
Spacing appears generous enough to keep the dense shapes from clogging, and the design maintains consistent stroke heft across straight and curved segments. Diacritics aren’t shown; the dot on i/j is a rounded square-like blob that matches the soft-cornered theme. Numerals follow the same inflated, rounded logic with simple, highly legible forms.