Sans Normal Jogif 2 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe, 'Barmeno' by Berthold, 'FF Kievit' by FontFont, 'Chong Old Style' and 'Mahsuri Sans' by Monotype, and 'Phoenica Std' by preussTYPE (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, confident, modern, energetic, friendly, impact, momentum, modernity, approachability, slanted, rounded, geometric, compact, sturdy.
A slanted sans with rounded, geometric construction and a sturdy, forward-leaning stance. Strokes are thick and smooth with gently eased terminals and subtly squared-off joins, creating a clean, continuous silhouette. Counters are generous and largely circular, while diagonals and curves maintain consistent momentum, giving the design a cohesive rhythm. Figures are heavy and clear, with simple, high-impact shapes suited to large-size use.
Best suited for headlines, posters, and branded messaging where impact and motion are desired. It can work well for sports and lifestyle graphics, packaging callouts, and bold UI accents where a friendly but forceful voice is needed. In longer passages, the strong slant and heavy texture may be more effective for short bursts than continuous reading.
The overall tone is assertive and energetic, with a sporty, contemporary feel. Its smooth curves and rounded details keep it approachable, while the strong slant and dense weight add urgency and confidence. The result reads as promotional and action-oriented rather than formal or quiet.
The design appears intended to deliver a modern, high-energy sans voice with rounded geometry and a pronounced forward movement. It prioritizes strong presence, quick recognition, and a cohesive slanted rhythm for display-driven typography.
The character set shown emphasizes clear, simplified forms with minimal detailing, prioritizing punch and uniformity. Round letters keep a broad, even color on the page, and the consistent slant helps text feel fast and dynamic in headlines or short blocks.