Sans Normal Aproh 7 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Eastman' by Zetafonts (names referenced only for comparison).
Keywords: branding, user interfaces, headlines, packaging, signage, friendly, modern, clean, approachable, playful, approachability, modern neutrality, geometric clarity, system consistency, rounded, open, geometric, monoline, soft terminals.
A rounded, monoline sans with geometric construction and generous curves throughout. Bowls and counters tend toward near-circular forms, while strokes keep an even thickness and end in smooth, softened terminals. The proportions feel spacious, with open apertures and a steady rhythm that stays consistent from caps to lowercase and figures. Details like the curved-bottom J, the single-storey a and g, and the looped forms in q and y reinforce a cohesive, rounded drawing style.
Well suited to modern brand identities and product systems that want warmth without losing cleanliness. Its rounded construction and open forms work nicely in UI labels, navigation, and short-to-medium text, and it scales effectively for headlines, packaging, and environmental/signage applications where a friendly, contemporary voice is desired.
The overall tone is friendly and contemporary, with a soft, approachable character that reads as calm rather than technical. Its rounded geometry adds a lightly playful, welcoming feel while remaining clean and controlled for everyday typography.
The design appears intended as a versatile geometric sans that emphasizes softness and approachability through rounded construction and consistent stroke weight. It aims to balance modern simplicity with a distinctive, friendly personality for broad use across display and functional settings.
Curves dominate over sharp joins, giving diagonals and junctions a gentle, engineered smoothness. The sample text shows stable word shapes and even color at larger sizes, with distinctive rounded descenders and consistently open counters aiding clarity.