Sans Normal Bineh 2 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Jasan' by Storm Type Foundry and 'LFT Etica' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, ui labels, modern, confident, compact, utilitarian, punchy, space saving, high impact, clarity, brand utility, modern neutrality, blocky, clean, geometric, sturdy.
This typeface presents a compact, heavy sans silhouette with crisp, squared terminals and smoothly rounded bowls. Curves are built from clean circular/elliptical forms, while straight strokes stay rigid and vertical, producing a firm, even rhythm. Proportions are tight with limited sidebearings, and counters are relatively closed, giving the face a dense, economical color in text. Details like the short-armed forms and straightforward joins keep the overall construction simple and consistent across letters and numerals.
It performs best where a strong, condensed presence is useful: headlines, poster typography, packaging fronts, and short display lines. The dense spacing and smaller counters can make long passages feel heavy, but it remains effective for UI labels, navigation, and other compact interface text when used at adequate size and with comfortable line spacing.
The tone is direct and no-nonsense, with a contemporary, workmanlike voice. Its dense shapes and firm geometry read as confident and assertive, leaning more toward functional clarity than expressive warmth. The overall feel is modern and compact, suited to messages that need to land quickly.
The design appears intended to deliver a clear, contemporary sans voice in a space-saving width, prioritizing impact and consistency over delicate detail. Its geometry and tight rhythm suggest an emphasis on efficient, high-visibility typography for modern brand and information applications.
Diagonal letters show controlled, fairly steep strokes that reinforce the compact footprint, while rounded characters maintain a consistent curvature without exaggerated modulation. Numerals follow the same sturdy construction, matching the letterforms in weight and presence for cohesive alphanumeric setting.