Sans Normal Kogod 5 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'Acumin' by Adobe, 'Newhouse DT' by DTP Types, 'Trade Gothic Next' by Linotype, 'Interval Next' by Mostardesign, 'Core Sans N' by S-Core, and 'Depot New Condensed' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, energetic, sporty, confident, modern, punchy, impact, speed, clarity, emphasis, modernity, oblique, forward-leaning, compact, clean, rounded.
This typeface is a compact, forward-leaning sans with heavy, uniform strokes and smooth, rounded curves. Letterforms are slightly condensed with tight internal counters, producing a dense, efficient texture. Terminals are clean and mostly squared-off, while curves (notably in C, G, O, S, and numerals) stay broadly elliptical and consistent. The overall rhythm is steady and solid, with minimal modulation and a strong rightward slant that increases perceived speed and emphasis.
Best suited to headlines, short statements, and brand applications where strong emphasis and a sense of speed are desirable. It can work for sports and event graphics, promotional posters, packaging callouts, and bold UI accents, especially when set with generous spacing to avoid a crowded feel at smaller sizes.
The font reads as assertive and energetic, with a fast, contemporary tone. Its slanted stance and dense black presence suggest motion and impact, lending a sporty, promotional feel while staying clean and straightforward rather than decorative.
The design appears intended to deliver a modern, high-impact sans that communicates momentum and confidence. Its compact proportions and consistent stroke weight prioritize visual punch and quick recognition over delicate detail, making it a practical choice for emphatic display settings.
Uppercase shapes feel sturdy and compact, while lowercase forms maintain a familiar, utilitarian construction with simple joins and clear counters. Numerals are similarly weighty and rounded, designed to match the same brisk, forward-tilting flow. In longer text, the heavy color creates strong emphasis and benefits from ample whitespace and comfortable line spacing.