Sans Normal Dumem 7 is a light, very wide, monoline, upright, tall x-height font.
Keywords: ui design, wayfinding, product branding, headlines, signage, futuristic, clean, technical, sleek, minimal, modernization, clarity, system design, tech tone, rounded, geometric, open, airy, streamlined.
A geometric sans with generous horizontal proportions and smooth, rounded construction. Strokes stay even throughout, with softly squared terminals and corners that read as engineered rather than calligraphic. Counters are open and spacious, curves are built from broad circular/elliptical arcs, and joins remain crisp, giving the letterforms a calm, controlled rhythm. The lowercase shows a tall x-height with simple, single-storey forms and minimal internal detailing, keeping texture light and evenly spaced in text.
Best suited to display and short-to-medium text where openness and horizontal presence are assets—such as user interfaces, dashboards, tech branding, packaging, and environmental graphics. It can also work for contemporary headlines and subheads, especially where a clean, futuristic tone is desired and ample horizontal space is available.
The overall tone feels modern and tech-forward, with a friendly, approachable smoothness from the rounded geometry. Its wide stance and open shapes convey clarity and calm, suggesting interfaces, products, and contemporary industrial design rather than editorial warmth.
The design appears intended to deliver a sleek, contemporary geometric voice with maximum legibility through open counters and simplified structures. Its broad proportions and rounded engineering cues aim for a distinctive, modern signature that stays neutral enough for systems and branding while still feeling deliberately designed.
Several glyphs emphasize streamlined geometry: circular letters are near-oval and expansive, diagonals are clean and unmodulated, and punctuation-like details (such as the tail on Q and the cross on t) are pared back. The numerals echo the same rounded, extended proportions, producing a cohesive, system-like appearance across letters and figures.