Sans Normal Limok 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Legato' by FontFont, 'Diodrum Hebrew' and 'Diodrum Thai' by Indian Type Foundry, 'Quercus Sans' by Storm Type Foundry, 'Monsal Gothic' by The Northern Block, 'Bartosh' by jpFonts, and 'Arventa Sans Pro' by preussTYPE (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, energetic, bold, friendly, playful, impact, motion, approachability, branding, slanted, rounded, soft corners, punchy, compact.
A heavy, forward-slanted sans with rounded, swollen strokes and broadly curved joins. Terminals are mostly blunt with softened corners, producing a sturdy, ink-rich silhouette rather than sharp calligraphic tapers. Counters are moderately open for the weight, and many forms show gentle, slightly squarish rounding that keeps circles and bowls from feeling perfectly geometric. The overall rhythm is tight and emphatic, with large interior mass and assertive diagonals in letters like A, K, M, N, V, and W.
Best suited to short-to-medium display settings where impact and motion are desired, such as headlines, posters, sports and fitness identities, packaging callouts, and bold logo wordmarks. It can also work for emphasis in UI or editorial layouts, though its dense weight favors larger sizes and generous spacing.
The tone is confident and high-impact, with a lively slant that reads as fast and active. Its chunky curves and friendly rounding keep the boldness approachable, suggesting modern sports, casual branding, and upbeat promotional voice.
Likely designed to deliver a bold, energetic display voice that remains friendly through rounded geometry and softened terminals. The consistent slant and sturdy construction aim to convey speed and confidence while staying approachable for contemporary commercial design.
In the sample text, the strong italic angle and dense color create a solid, attention-grabbing texture, especially in all-caps. Numerals appear robust and headline-oriented, matching the letterforms’ rounded, compact feel and maintaining consistent weight and stance across the set.