Sans Normal Bomum 7 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, editorial, packaging, signage, friendly, modern, approachable, clean, playful, legibility, warmth, versatility, approachability, rounded, soft terminals, open counters, humanist, clear spacing.
A rounded, low-contrast sans with softly cut terminals and a steady, even stroke. Curves are smooth and generously open, giving many letters wide counters and clear interior space. Proportions feel balanced rather than geometric-strict: circular forms (O, o, 0) are round and stable, while joins and shoulders (n, m, r) read slightly humanist with gentle curvature. Spacing is comfortable and consistent, producing an even texture in words; numerals follow the same soft, open construction and remain clear at text sizes.
This font fits product interfaces and general UI copy where clarity and a relaxed tone are needed. Its even color and open counters support editorial text, while the rounded finish and clean shapes work well for branding, packaging, and friendly signage.
The overall tone is friendly and contemporary, with a mild playfulness coming from the rounded shapes and softened endings. It feels approachable and non-technical, projecting clarity without looking rigid or overly engineered.
The design appears aimed at a versatile, everyday sans that stays neutral in structure but adds warmth through rounded geometry and soft terminals. It prioritizes legibility and a smooth reading rhythm while retaining just enough personality for display use.
Uppercase forms are sturdy and legible with broad bowls and open apertures, while lowercase maintains a familiar, readable skeleton suited to continuous text. The capital Q features a distinct tail that adds character without disrupting the otherwise calm rhythm.