Sans Superellipse Hurap 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Muller Next' by Fontfabric, 'Allotrope' by Kostic, 'Amsi Pro' and 'Amsi Pro AKS' by Stawix, and 'Robusta' by Tilde (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, confident, modern, playful, high impact, approachability, modern branding, display clarity, rounded, blocky, compact, geometric, soft corners.
A heavy, rounded sans with a superelliptical skeleton: bowls and counters read as rounded rectangles rather than perfect circles. Strokes are consistently thick with minimal modulation, producing strong, even color. Curves transition into straighter segments with softened corners, and terminals are clean and mostly squared-off with rounding. Proportions feel compact with sturdy verticals and broad, stable shapes; apertures are generally open enough to stay clear at display sizes while keeping a dense, punchy rhythm.
This font performs best in short, high-impact settings such as headlines, posters, brand marks, packaging, and signage. Its dense weight and rounded geometry also work well for attention-grabbing UI or in-app labels where a friendly but strong voice is needed (with adequate size and spacing).
The overall tone is assertive and approachable at once—big, solid forms communicate confidence while the rounded geometry adds warmth. It leans contemporary and slightly playful, suited to energetic, upbeat messaging rather than delicate or formal settings.
The design appears intended to deliver maximum impact with a softened, contemporary edge—using superelliptical rounding to keep the tone welcoming while maintaining a strong, block-like presence. It prioritizes bold readability and a cohesive geometric rhythm for modern display typography.
The alphabet shows a consistent rounded-rectangle logic across curves (e.g., C/G/O/Q) and across straight-sided letters (E/F/H/I), which helps the face feel cohesive. Numerals share the same chunky, rounded construction, giving headings and UI numerals a unified, high-impact look.