Sans Superellipse Hurob 7 is a very bold, normal width, monoline, upright, normal x-height font visually similar to 'Chamelton' by Alex Khoroshok, 'Dexa Pro' by Artegra, 'Fox Miguel' by Fox7, 'Flip' by K-Type, 'Double D NF' by Nick's Fonts, 'Aaux Next Cond' by Positype, and 'Ordina' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, punchy, friendly, retro, industrial, impact, approachability, brand presence, geometric rigor, rounded corners, blocky, compact, geometric, high contrast apertures.
A heavy, block-forward sans with rounded-rectangle construction and softened corners throughout. Strokes are consistently thick and even, with compact counters and tight apertures that create a dense, poster-ready color. Curves tend toward superelliptical bowls (notably in O, C, G, and 0), while diagonals and joins stay blunt and sturdy, giving letters a squared, engineered feel. Lowercase forms are simple and robust, with short ascenders/descenders and minimal modulation, and figures are wide, stable, and strongly silhouetted.
Best suited to headlines, logos, packaging, and signage where maximum impact and clear shape recognition are needed. It performs especially well in short phrases, labels, and large-scale settings where the heavy strokes and rounded forms can carry a confident, modern-retro presence.
The overall tone is assertive and attention-grabbing while still approachable due to the rounded geometry. It reads as contemporary-retro: reminiscent of industrial signage and headline typography, with a friendly, toy-block softness rather than sharp aggression.
The letterforms appear designed to deliver maximum visual weight with a controlled, geometric personality—combining squared architecture with rounded corners to balance strength and friendliness. The consistent stroke and compact counters suggest a focus on high-impact display use and strong brand silhouettes.
The design favors strong silhouettes and compact internal space, which helps at large sizes but can make similar shapes feel close in dense text. Rounded terminals and squarish curves keep rhythm consistent across caps, lowercase, and numerals, reinforcing a cohesive display voice.