Sans Normal Rider 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe (names referenced only for comparison).
Keywords: ui labels, signage, posters, branding, headlines, friendly, modern, approachable, confident, clean, clarity, approachability, modernization, versatility, rounded, soft corners, geometric, even rhythm, open counters.
A rounded sans with smooth, geometric construction and generously curved joins. Strokes appear consistently weighted, with softened terminals that keep corners from feeling sharp. Counters are open and fairly circular, and the overall color on the page is even, giving text a steady rhythm. Uppercase forms are sturdy and compact, while lowercase letters maintain clear, simple shapes with minimal detailing.
Well-suited to interface labels, wayfinding, and product or brand systems that need a clear, friendly sans. It performs particularly well for headlines and short paragraphs where the rounded geometry can set a welcoming tone while maintaining strong legibility.
The font conveys a friendly, contemporary tone—confident without feeling aggressive. Its rounded finishing and straightforward geometry create an approachable, utilitarian voice that still feels warm and informal.
The design appears intended to provide a modern, highly legible sans with softened geometry—balancing utilitarian clarity with an approachable personality for everyday communication and display-forward applications.
In text, the face keeps a solid, uniform texture and remains readable at larger sizes, where the rounded details become more apparent. Numerals are wide and sturdy, matching the letterforms’ soft, geometric character and maintaining consistent presence alongside uppercase and lowercase text.