Sans Normal Logeb 3 is a very bold, normal width, low contrast, italic, tall x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Frutiger' by Linotype, and 'Nuno' by Type.p (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, confident, modern, energetic, impact, momentum, clarity, modernity, athletics, oblique, compact, rounded, sturdy, high-impact.
A heavy, oblique sans with sturdy, low-contrast strokes and rounded joins. The letterforms favor broad curves and softened corners, giving counters a slightly elliptical feel and keeping terminals clean and uncluttered. Proportions are compact with a notably tall x-height, while the caps read wide and stable; spacing appears generous enough to prevent the bold weight from clogging at display sizes. Numerals and lowercase show a consistent forward slant and a cohesive, blocky rhythm that emphasizes mass over fine detail.
Best suited to display settings where impact matters: headlines, posters, brand marks, and bold campaign messaging. It also fits sports and lifestyle contexts, as well as packaging or signage that benefits from a compact, energetic oblique voice.
The overall tone is assertive and athletic, with a fast, forward-leaning momentum. Its bold presence and simplified shapes feel contemporary and straightforward, projecting confidence and urgency without becoming decorative.
The design appears intended as a high-impact italic sans that stays clean and readable while delivering strong momentum. Its rounded, low-detail construction suggests a focus on versatility for modern display typography rather than nuanced text rendering.
The italic angle is consistent across cases and figures, and the rounded construction helps maintain legibility despite the heavy strokes. The lowercase forms remain highly prominent due to the tall x-height, keeping mixed-case lines visually dense and headline-forward.