Sans Normal Lidar 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Sanuk' by FontFont and 'Jali Greek' and 'Jali Latin' by Foundry5 (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports promo, friendly, playful, energetic, bold, sporty, impact, approachability, motion, display clarity, rounded, soft corners, compact, chunky, high impact.
This typeface is a heavy, forward-leaning sans with rounded, softened joins and broadly oval counters. Strokes stay consistently thick with minimal modulation, creating a dense, compact texture and strong silhouette. Terminals tend to be blunt or subtly sheared, and curves (notably in C, G, O, S, and the lowercase bowls) are generous and smooth, giving the letterforms a bouncy rhythm. The lowercase features single-storey forms and sturdy, simplified constructions, while the numerals are wide, blocky, and highly legible at display sizes.
Best suited to headlines and short bursts of copy where a strong, friendly voice is needed—posters, promotions, packaging, and bold brand moments. It can also work for logo wordmarks or social graphics that benefit from a compact, high-impact italic without sharp or aggressive edges.
The overall tone is upbeat and approachable, with a confident, punchy presence. Its rounded geometry and pronounced slant add motion and a slightly sporty, cartoon-adjacent friendliness without feeling overly decorative.
The design appears intended to deliver maximum presence with a soft-edged, accessible personality. Its consistent weight, rounded construction, and stable slant suggest a focus on energetic display typography that remains clear and inviting in real-world marketing and editorial headline use.
Spacing appears on the tighter side in running text, reinforcing a dark, headline-oriented color. The slant is consistent across caps, lowercase, and figures, and the shapes favor clarity over precision detailing, which helps maintain impact when set large.