Sans Normal Adlum 11 is a bold, wide, low contrast, italic, tall x-height font visually similar to 'Cairoli Now' by Italiantype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, dynamic, modern, confident, urgent, impact, emphasis, speed, modernity, clarity, slanted, compact, sturdy, rounded, clean.
A heavy, slanted sans with compact internal counters and smooth, rounded curves. Strokes are consistently thick with minimal contrast, and terminals are clean and blunt, producing a solid, continuous color in text. Proportions lean broad and sturdy in capitals, while lowercase forms keep a large body and short extenders, emphasizing a strong midline presence. The numerals match the letterforms with similarly dense shapes and stable, geometric curves.
Best suited for bold headlines, posters, and prominent UI or signage where strong emphasis and quick recognition matter. It can also work well in sports-leaning branding and packaging where an energetic, modern sans is needed. In longer passages it will set with a dark, compact texture, making it more effective for short bursts of copy than extended reading.
The overall tone is energetic and forward-moving, with a strong, assertive voice. Its weight and slant read as contemporary and action-oriented, giving layouts a punchy, performance-driven feel without becoming decorative.
The design appears intended to deliver high-impact communication through a robust, slanted sans structure with clean geometry and dense color. It prioritizes immediacy and presence, pairing contemporary forms with a purposeful forward tilt for emphasis.
Round letters like O/C/G and numerals such as 0/8/9 feel especially smooth and enclosed, contributing to a dense texture at paragraph sizes. The italics are constructed rather than cursive, keeping shapes straightforward and highly uniform across the set.