Slab Square Pepe 10 is a bold, wide, monoline, upright, normal x-height font.
Keywords: headlines, posters, signage, packaging, logos, industrial, retro, technical, sturdy, mechanical, impact, utility, structure, retro tech, labeling, square serif, blocky, angular, rectilinear, high contrast joins.
A rectilinear slab-serif design with heavy, even stroke weight and crisp, right-angled joins. Serifs are broad and square-ended, often forming flat “caps” at terminals that emphasize a constructed, modular feel. Counters tend toward squared shapes, and curves are minimized or rendered as faceted arcs, producing a rigid rhythm across both upper- and lowercase. Proportions read on the wide side with a steady x-height and compact ascenders/descenders, keeping lines dense and visually uniform. Numerals follow the same boxy geometry, with squared bowls and strong horizontal feet.
Best suited to display settings where its square serifs and chunky geometry can be appreciated—headlines, posters, branding marks, packaging, and signage. It can also work for short technical labels or interface-style headings where a structured, engineered flavor is desired, though its dense texture may feel heavy for long-form reading at smaller sizes.
The overall tone feels utilitarian and mechanical—confident, no-nonsense, and slightly retro. Its squared detailing evokes industrial labeling, early digital or engineered aesthetics, and a sturdy, workmanlike presence rather than elegance or softness.
The design appears intended to deliver a rugged slab-serif voice with a deliberately squared, constructed character—prioritizing impact, clarity, and a machined aesthetic. Its consistent stroke behavior and blocky terminals suggest a focus on graphic presence and repeatable, system-like forms across the alphabet and numerals.
The typeface maintains consistent thickness and a disciplined, grid-like construction, which helps it hold together in repetitive patterns and tight blocks of text. The strong horizontals and slab terminals create pronounced word shapes and a distinctive texture that becomes more graphic as size increases.