Slab Normal Powi 5 is a very bold, wide, medium contrast, italic, tall x-height font.
Keywords: headlines, posters, signage, packaging, branding, western, poster, rugged, assertive, retro, impact, visibility, retro flavor, display emphasis, rugged tone, slabbed, chunky, bracketed, ink-trap, compact.
A heavy, right-leaning slab serif with chunky, blocklike forms and compact internal counters. The serifs are stout and generally bracketed, giving the letters a carved, stamped feel rather than a crisp geometric one. Strokes show subtle modulation and soft corners, with occasional notches and slightly irregular joins that add texture. Proportions read broad and steady, with a large x-height and short ascenders/descenders that keep word shapes dense and impactful.
Best suited to short, high-impact settings such as posters, headlines, signage, and bold branding where strong silhouette and density are assets. It can work in brief subheads or labels, but the tight counters and heavy weight make extended reading feel dark and compact, especially at smaller sizes.
The overall tone is bold and no-nonsense, evoking vintage display lettering associated with Western and workwear vernacular. Its roughened edges and packed spacing create a rugged, muscular voice that feels confident and attention-seeking.
The design appears intended as a dependable, high-visibility slab display face with a vintage, slightly distressed flavor. It prioritizes strong letterforms and consistent rhythm for confident messaging in advertising and signage-style applications.
Uppercase and lowercase share a consistently blocky construction, and the numerals match the same stout, slabbed rhythm. The italic slant is applied uniformly, preserving the upright, rectangular skeleton while adding forward motion. In longer text the dark color builds quickly, favoring impact over delicacy.