Sans Normal Ommek 4 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Indikator' by Indian Type Foundry and 'Calton' by LetterMaker (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, confident, clean, utilitarian, clarity, impact, modernity, approachability, simplicity, geometric, rounded, compact, blocky, solid.
A heavy, geometric sans with broad, rounded curves and mostly uniform stroke thickness. The design leans on circular bowls and smooth joins, paired with flat terminals and crisp, straight-sided stems that keep the silhouette compact. Counters are relatively open for the weight, and the overall rhythm is steady and even, with straightforward, contemporary proportions across uppercase, lowercase, and numerals.
Best suited to display settings where impact and quick recognition matter, such as headlines, posters, brand marks, packaging, and short UI or signage labels. The strong weight and compact shapes hold up well in large-scale typography and punchy callouts, while the open counters help maintain clarity in short text.
The tone is modern and approachable while still feeling firm and authoritative. Its simplified, rounded geometry gives it a friendly presence, but the dense color and sturdy shapes communicate confidence and clarity.
The design appears intended to deliver a strong, contemporary sans that feels both friendly and highly legible. It prioritizes simple geometric construction and consistent, low-detail forms to create a dependable workhorse for modern branding and bold typographic statements.
Round letters like O/C/G read very circular, while diagonals (V/W/X/Y) are strong and sharply defined, creating a clear geometric contrast. The lowercase shows single-storey forms (notably a and g), reinforcing an informal, contemporary voice. Numerals are bold and highly legible at display sizes, with simple construction and minimal ornamentation.