Sans Superellipse Novu 8 is a very bold, wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, logos, packaging, signage, techy, retro, industrial, playful, chunky, impact, branding, display, modernize, soften, rounded, squarish, soft corners, geometric, compact counters.
A heavy, rounded-rectangle sans with a distinctly squarish construction and generously filleted corners. Strokes are thick and steady with minimal modulation, producing compact counters and strong color on the page. Curves resolve into superelliptical bowls and rounded corners rather than true circles, while joints and terminals stay blunt and controlled. The lowercase has a large x-height and simplified forms (single-storey a, compact e), and the overall rhythm is robust and even, with occasional narrower letters (like I and J) creating a subtly varied texture.
Best suited to headlines and short, high-impact copy where its dense weight and rounded-square geometry can read clearly. It works well for logos, packaging, labels, and signage that want a sturdy, tech-forward voice. For longer passages, it performs most comfortably at larger sizes and with ample spacing due to its compact counters and strong overall color.
The tone is bold and confident with a clean, engineered feel. Its softened corners keep it friendly and approachable, while the blocky geometry evokes retro tech, arcade, and industrial labeling aesthetics. In text, it reads as assertive and playful rather than formal.
The font appears designed to deliver maximum presence with a cohesive rounded-rectangular system, balancing an industrial, modular structure with softened corners for friendliness. Its simplified, geometric forms suggest an intention to be distinctive and highly legible in display contexts while maintaining a consistent, branded texture across letters and figures.
The design favors squared counters and rectangular apertures, giving letters like O, D, and P a distinctive “soft box” silhouette. Numerals follow the same language with sturdy, simplified shapes that prioritize impact over delicacy, making the font feel particularly at home in large sizes.