Sans Normal Pubuv 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' and 'Dexa Round' by Artegra and 'Technica' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, logo ideas, stickers, playful, friendly, punchy, retro, approachable, impact, approachability, playfulness, retro appeal, simplicity, rounded, chunky, soft, bubbly, compact counters.
A heavy, rounded sans with soft corners and smooth, pill-like terminals. Strokes stay broadly even, with generous curves and compact interior counters that give letters a dense, high-impact texture. The uppercase is blocky and stable, while the lowercase remains simple and geometric with single-storey forms and minimal detailing; dots and punctuation feel substantial and circular. Figures are similarly stout and rounded, with a clear, poster-ready silhouette and a consistent, cohesive rhythm across the set.
Best suited to headlines, short statements, and branding moments where warmth and impact are needed—such as posters, packaging, menus, and playful editorial callouts. It also works well for logotypes and social graphics that benefit from a chunky, rounded presence.
The overall tone is cheerful and approachable, leaning toward a retro, display-friendly personality. Its inflated shapes and tight counters create a bold, friendly voice that feels fun and attention-grabbing rather than formal or technical.
The design appears intended as a friendly, high-impact display sans that prioritizes soft geometry and strong silhouettes. It aims to deliver maximum visibility with a playful, approachable character while staying clean and uncomplicated in structure.
Spacing and letterforms are optimized for strong silhouette recognition at larger sizes, where the rounded corners and dense black shapes read as intentional and cohesive. The design’s softened geometry helps keep the weight from feeling harsh, while the compact counters add a slightly compressed, punchy feel in text settings.