Sans Normal Arkew 2 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Anthro' by Studio Few (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, friendly, confident, clean, utilitarian, clarity, impact, versatility, modernity, rounded, geometric, open counters, even rhythm, high legibility.
A heavy, geometric sans with rounded curves and broadly circular bowls. Strokes are consistently thick with clean terminals and minimal modulation, creating an even, steady texture in text. Counters are open and generously sized, and the lowercase maintains straightforward construction with simple joins and clear apertures. Numerals and capitals share the same robust, orderly proportions, supporting a strong, readable overall silhouette.
Best suited to headline and display settings where a strong, clean presence is needed, such as branding, packaging, posters, and wayfinding. It can also work for short blocks of emphasis text or UI labels when a sturdy, high-visibility sans is desired.
The font reads as modern and approachable, combining a confident, no-nonsense weight with soft, rounded forms that keep it friendly rather than severe. Its straightforward geometry gives it a contemporary, practical tone well suited to clear communication.
The design appears intended as a versatile, geometric workhorse sans that prioritizes clarity and impact. Its combination of sturdy weight, open counters, and uncomplicated construction suggests a focus on contemporary, broadly applicable communication across print and screen.
In running text, the dense weight produces a solid typographic color while still preserving clarity through open interior spaces. The overall rhythm is stable and consistent, with shapes that favor simple geometry over calligraphic detail.