Sans Normal Boney 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Swiss 721' by Bitstream; 'Newhouse DT' by DTP Types; 'Arial' by Monotype; 'Astaneh' by Si47ash Fonts; 'Nimbus Sans Chinese Simplified', 'Nimbus Sans Japanese', 'Nimbus Sans L', and 'Nimbus Sans Thai' by URW Type Foundry; and 'Cern' by Wordshape (names referenced only for comparison).
Keywords: ui text, branding, signage, headlines, editorial, friendly, modern, approachable, clean, casual, everyday legibility, versatility, modern neutrality, friendly clarity, rounded, soft terminals, open counters, even rhythm, plainspoken.
A rounded, geometric sans with smooth curves, open counters, and an even, steady rhythm. Strokes are largely uniform with gently softened joins and terminals, giving the letterforms a calm, contemporary solidity. Proportions feel balanced and readable, with generous apertures and simple, unembellished construction that stays consistent across uppercase, lowercase, and numerals.
Well-suited for interface copy and product typography where clarity and a calm texture are important. It also fits contemporary branding, wayfinding, and packaging, and can scale up for headlines without losing its simple, friendly character.
The overall tone is friendly and straightforward, with a modern, everyday neutrality. Its softened shapes keep it from feeling overly technical, lending an approachable, informal warmth that still reads clean and professional.
The design appears aimed at a versatile workhorse sans that prioritizes clear forms and a welcoming tone. By keeping construction simple and counters open, it targets broad usability across both display and text settings while maintaining a modern, rounded personality.
The sample text shows strong paragraph legibility and stable texture, with curves that remain smooth at larger sizes and shapes that avoid fussy detail. Numerals and caps share the same sturdy, rounded logic, supporting a cohesive voice across mixed content.