Sans Normal Orduf 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'News Gothic' by Linotype, 'Core Gothic D' by S-Core, and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, confident, friendly, neutral, utility, impact, clarity, versatility, modernity, geometric, rounded, compact, clean, sturdy.
A heavy, geometric sans with broad, rounded curves and largely uniform stroke weight. Counters are open and generously sized for the weight, with smooth joins and clean terminals that keep forms crisp at display sizes. Proportions feel slightly compact and stable, with straightforward construction in letters like a, g, and y, and numerals that read clearly with strong silhouettes. Overall spacing and rhythm are even, producing a solid, blocky texture in text.
Well suited to headlines, posters, and short blocks of copy where a strong, clean sans voice is needed. It also fits branding and packaging that benefit from a contemporary, approachable geometric look, and works effectively for signage and labels where clear silhouettes aid quick recognition.
The tone is direct and contemporary, projecting confidence without feeling aggressive. Rounded geometry and open counters add an approachable, friendly edge, making it feel pragmatic rather than stylized or ornamental.
Likely designed as a versatile, geometric workhorse for impactful display typography—prioritizing clarity, consistent rhythm, and a friendly modern presence across both uppercase and lowercase.
The sample text shows strong emphasis and headline presence, with a consistent dark color and clear word shapes. Round letters (O, C, G, e) lean toward near-circular forms, while diagonals (A, V, W, Y) stay wide and stable, reinforcing a sturdy, dependable feel.