Sans Normal Atbum 7 is a regular weight, narrow, monoline, upright, normal x-height font.
Keywords: ui labels, packaging, posters, children’s, headlines, friendly, casual, playful, approachable, clean, humanize sans, increase warmth, casual readability, soften geometry, rounded, soft, humanist, quirky, open.
A rounded, monoline sans with softly curved joins and slightly irregular, hand-drawn geometry. Stroke endings are clean and blunt, with gentle corner rounding rather than sharp terminals. Counters are generally open and circular, and the overall rhythm feels relaxed with small deviations in curve tension and stem straightness that keep it from looking rigidly geometric. Lowercase forms are simple and legible, with a single-storey a and g and compact, rounded bowls; punctuation and dots read as round and prominent.
Works well for short to medium-length text where a friendly, modern voice is desired—such as UI labels, app onboarding, packaging, educational materials, and posters. It also suits headlines and subheads where a soft, approachable texture is more important than strict typographic neutrality.
The tone is friendly and informal, suggesting a personable voice rather than a corporate one. Its subtle unevenness and rounded structure give it a playful, welcoming character that reads as modern and easygoing.
Likely designed to provide a clean sans foundation while adding warmth through rounded forms and lightly irregular, humanized stroke behavior. The goal appears to be easy readability paired with an informal, contemporary personality.
Caps have a straightforward construction with rounded curves (notably in C, G, O, Q) and slightly softened diagonals (V, W, X, Y) that keep the texture gentle. Numerals maintain the same monoline logic with rounded turns and open shapes, staying consistent with the alphabet’s casual, approachable feel.