Sans Normal Itduf 2 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'ATF Wedding Gothic' by ATF Collection (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, gaming, futuristic, techy, assertive, sporty, industrial, impact, modernity, tech feel, display clarity, brand voice, rounded, extended, blocky, compact, aerodynamic.
A heavy, extended sans with broad proportions and rounded-rectangle construction. Strokes are monolinear and uninterrupted, with softened corners and flattened curves that give counters a squarish, capsule-like feel. Terminals tend to be blunt and horizontal, while diagonals in letters like A, V, W, X, and Y are wide and stable, reinforcing a low, planted stance. The lowercase is similarly weighty, with single-storey a and g, short ascenders, and tight interior spaces that emphasize mass and continuity.
Best suited to headlines and short bursts of text where its width and weight can deliver presence—posters, packaging, logos, esports/sports identities, product naming, and UI/wayfinding accents in tech contexts. It can work for larger-size editorial callouts, but dense paragraphs may feel heavy because of the compact counters and strong color.
The overall tone reads contemporary and engineered—bold, confident, and slightly sci‑fi. Its rounded geometry keeps the voice friendly enough for consumer tech, while the wide stance and dense black shapes feel sporty and impactful.
The design appears intended to combine a futuristic, streamlined aesthetic with high-impact legibility at display sizes. Its rounded-rect geometry and blunt terminals suggest an emphasis on robustness, modernity, and a controlled, industrial finish.
In text, the strong horizontals and wide letterforms create a pronounced rhythm and a distinctive silhouette, especially in rounded characters (O, Q, e, o) and in the segmented feel of S and 3. Spacing appears tuned for display, with interiors and joins that can look compact at smaller sizes due to the thick strokes and tight counters.