Sans Normal Vilew 7 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Alleyn' and 'Alleyn Pro' by AVP, 'Artegra Sans' by Artegra, 'Graphie' by Dharma Type, 'Brignell Sunday' by IB TYPE Inc., and 'Cyntho Next' by Mint Type (names referenced only for comparison).
Keywords: branding, ui, headlines, editorial, packaging, modern, friendly, dynamic, clean, approachable, warm modernity, readable emphasis, contemporary clarity, brand friendliness, rounded, oblique, open, smooth, geometric.
A rounded, oblique sans with smooth, continuous curves and minimal stroke modulation. The letterforms show a gently squared geometry—round counters with flattened terminals and softened corners—creating a stable, contemporary rhythm. Curves are generous and open, with clear apertures (notably in C, e, and s) and circular forms that stay even and consistent. Numerals are similarly rounded and readable, with simple construction and understated detailing.
Well-suited for brand identities, product packaging, and marketing materials where a friendly modern voice is needed. The clear, open shapes also work effectively for UI labels and short-to-medium editorial passages, while the oblique stance makes it especially strong for headlines, pull quotes, and emphasis text.
The overall tone feels modern and approachable, with the slant adding motion and an informal friendliness without becoming casual or decorative. Its rounded construction reads as calm and inviting, while the clean geometry keeps it professional and current.
The design appears intended to provide a contemporary, rounded sans italic that balances warmth with clarity. It emphasizes smooth geometry and open readability, aiming for a versatile voice that can shift between functional interface use and expressive display roles.
Uppercase shapes lean toward geometric clarity, while lowercase forms maintain a compact, efficient texture suitable for continuous reading. The italic angle is consistent across letters and figures, and terminals generally finish with smooth, straight cuts that reinforce the crisp, contemporary character.