Sans Normal Viliz 9 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Innova' and 'Seconda Soft' by Durotype; 'Midpoint Pro' by Mint Type; 'Hint' by ParaType; and 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: ui text, editorial, branding, packaging, posters, friendly, casual, modern, approachable, clean, approachability, readability, modernity, softness, rounded, humanist, oblique, open, smooth.
A rounded sans with a consistent rightward slant and smooth, low-contrast strokes. Letterforms are built from soft curves and gently tapered terminals, with open apertures and generous counters that keep shapes clear at text sizes. The capitals are straightforward and evenly proportioned, while the lowercase has a slightly humanist rhythm; the single-storey a and g reinforce an informal, contemporary feel. Numerals are simple and readable, matching the same rounded, oblique construction and steady stroke weight.
It works well for product branding, lifestyle packaging, and marketing copy where a modern, friendly italic voice is desired. The open shapes and steady texture also suit UI labels, short paragraphs, and editorial highlights such as pull quotes, captions, and headings.
The overall tone is friendly and informal, with an easy, conversational slant that reads as contemporary rather than technical. Rounded joins and softened terminals reduce severity, giving it a warm, approachable voice suited to everyday messaging.
The design appears intended to deliver an accessible sans-serif italic with rounded geometry and clear text performance, balancing contemporary simplicity with a human, conversational rhythm.
Spacing and sidebearings appear balanced for continuous reading, and the slant is consistent across letters and figures. Curves stay smooth without sharp corners, and many terminals end in subtly angled cuts that add motion without becoming calligraphic.