Sans Normal Luduh 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Siro' by Dharma Type, 'Altersan' by Eko Bimantara, 'Isard' and 'Isard Hebrew Latin' by Letterjuice, 'Aalto Sans' by Los Andes, 'Acto' by Monotype, and 'Akwe Pro' by ROHH (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, confident, sporty, punchy, friendly, modern, attention grabbing, modern branding, motion emphasis, friendly impact, oblique, rounded, compact, blocky, soft corners.
A heavy, oblique sans with large, rounded counters and blunt terminals that keep the silhouettes smooth and dense. Curves are broadly elliptical with minimal modulation, producing a sturdy, low-friction rhythm in both uppercase and lowercase. The design favors compact internal spaces and short joins, with wide, stable bowls and a slightly compressed feel that helps the letters read as solid shapes at a glance. Figures follow the same robust construction, with simple, high-impact forms and consistent stroke endings.
Best suited to headlines, posters, and other display contexts where strong emphasis is needed. Its energetic slant and compact, rounded shapes work well for sports and event branding, packaging callouts, and bold signage. For longer passages, it functions most effectively in short bursts such as subheads, labels, and promotional copy.
The overall tone is bold and forward-leaning, projecting energy and immediacy. Rounded details soften the weight, giving it an approachable, friendly character rather than an aggressive one. The slant and mass together suggest motion and emphasis, making it feel promotional and attention-driven.
The font appears designed to deliver maximum impact with a smooth, contemporary sans voice—combining heavy weight with rounded geometry and an oblique stance to create urgency without sacrificing friendliness. The consistent, low-modulation construction suggests a focus on dependable reproduction across common display sizes.
In the sample text, the dense weight and oblique angle create strong word shapes and high visual presence, while the rounded apertures help prevent the texture from becoming overly harsh. Spacing appears tuned for headline impact, with a tight, cohesive color that suits short lines and display settings.